Mrs New Zealand

The story of Joan Coates

Written for Beachlife magazine in 2010

 This is the life story of  Joan Coates from her childhood in India, her reign as the first Mrs New Zealand and her time as a New Zealand 1960s celebrity, to her later life tending the garden at her cottage at Wainui Beach. When she received a civic award for her volunteer work in the Gisborne community in 2009 it seemed like a good enough reason to interview this indefatigable octogenarian about her colourful and interesting life. Note: When I wrote this story for Beachlife magazine in 2010 Joan Coates was still very much alive. She died in June of 2017 at the age of 91 years. 


A large crowd of well-wishers gathered at the Gisborne Aiport when Joan Coates flew out with her husband Dr Jim Coates (left) on a two-week trip to America after winning the 1962 Mrs New Zealand contest.

 

If you live in Lysnar Street at Wainui Beach, chances are you will know Joan Coates as the friendly lady with the lovely garden at number one. Most often you’ll spot her ripping out weeds either at home – or around the corner at her adopted spot on Highway 35. Joan has had an eventful and colourful life, coming from a privileged family of British Raj tea planters, imigrating to New Zealand in the 1930s and then spending two years as the epitome of a Kiwi housewife and mother during her 1960s reign as “Mrs New Zealand”.

In many ways Joan was Gisborne’s first real celebrity in the modern sense of the word.

Celebrity first came her way when she was announced the winner of the third Mrs New Zealand contest way back in 1962. It was one of Gisborne’s defining moments when one of our very own provincial city “housewives” was deemed to be the finest example of a wife and mother in the whole of the land.

From that day on Joan Coates became a public personality. You could hardly pick up a Gisborne Photo News without pictures of Joan Coates at social and charity events or modelling the latest fashions for the local women’s wear stores.

As the years went by she became well-known for her interest and knowledge of sport and her love of gardening. Lately she has been recognised for her efforts as a tireless volunteer for public organisations and charities which rely on people with big hearts and shoulders to keep them viable.

This propensity for raising her hand when volunteers are called for was recognised in October when she received a Gisborne Mayor’s Civic Service Award for “community service to the Gisborne district through various organisations”.

Joan’s father Guy Davenport preparing the elephant for a trip into town from the family’s Darjeeeling tea gardens in the 1920s.

 

 

Joan Coates was born Joan Davenport in Calcutta, India, in the mid-1920s.  (With reverence to a lady’s prerogative not to reveal her actual age, we can only say her 80th birthday was celebrated a year or so ago.)

Her parents, Guy and Doris Davenport, were wealthy English tea planters from Darjeeling. The tea gardens they owned in the Darjeeling hills had been in the family for several generations and they very much epitomised the era of the British Raj – the British colonial rule of the Indian subcontinent between 1858 and 1947.

Joan, and her younger brother John, lived in luxury attended by servants for the first decade of her life.

She tells the story how one day when she was still a baby, a wild monkey stole her out of her pram. A servant saw the monkey scaling the wall separating the garden from the jungle, who alerted her father who fired his gun.

If the monkey hadn’t dropped her immediately she believes she may have ended up like Jane “swinging through the tree-tops looking for Tarzan”.

Joan received home education from a nanny until she was 8 years old. Then family tradition was that the children were shipped back to England for further schooling. Her father couldn’t stand the thought of separation from his wife and children so he abdicated from his role as the family manager of the tea gardens and found a job as a tea taster with a firm in Auckland, New Zealand.

In the mid 1930s the family booked a first class passage to New Zealand on the SS Rangitata, a voyage that took six weeks.

Clockwise from top left: Portrait of Joan just before the Mrs New Zealand contest, publicity photo with Dr Jim Coates while on tour of the USA as Mrs New Zealand, an early taste for beach life at Bognor Regis in the 1930s, dressed up with Dr Jim in top-hat and tails on the way to the Queen’s garden party in 1950.

In New Zealand they lived in Remuera Road, Auckland, next door to the parents of the future Sir Edmund Hillary. Joan was enrolled at Meadowbank School where, at nine years old – and because she had never been to an actual school before in her life – she held the dubious record of being the oldest ever primer one student.  At least for the first term.

When she was 11 years old she became friends with a young man who was five years her senior. Young Jim Coates was a son of friends who attended tennis parties with her parents.

As a teenager she attended the prestigious private Anglican Auckland Diocesan School for Girls and on leaving school worked as a nurse at Auckland Hospital during the years of World War 2. Here the pretty young nurse met up with Jim Coates again, by this time a handsome junior house surgeon, and they married in 1945.

They lived in Auckland where sons Michael and Richard were born then travelled to England where Jim would further his medical studies at London Hospital and later Edinburgh.

Third son Graham was born in Hampton Court just days after the abolition of war time petrol rationing which caused huge traffic jams around London and a panic as the baby began to announce itself.

The house had a river frontage so the midwife was dispatched by boat while the doctor came on the back of a policeman’s bicycle – riding along the footpath blowing his whistle.

Around 1953 after they had returned to New Zealand Jim Coates was offered the job of senior physician at Gisborne’s Cook Hospital and so began the Coates family’s attachment to Gisborne that remains to this day.

They lived in Stout Street, just around from Wi Pere Street, and the boys went off to Mangapapa School. As the wife of the town’s leading doctor Joan was socially in demand and even then became immersed in volunteer work for various organisations. In 1960 she gave birth to a daughter, Tessa.

It seemed like a perfect story. So much so that son Graham urged his mother to enter the upcoming 1962 Mrs New Zealand contest. After lengthy interviews by a panel of judges and a process of elimination Joan was announced the national winner out of 2000 entrants.

“Winning the contest was so unexpected and it certainly put my every move in the spotlight – but it gave me the opportunity to do many interesting things I could never dreamed of doing,” she said.

It was very much a life-changing event. She reigned for two years as the figurehead of New Zealand’s married womanhood and for the main prize she and Jim went on a tour of the USA and Canada with a visit to the World Fair in Seattle.

Everywhere she went she was photographed and interviewed.  An American newspaper reported during the tour: “In her realm on the Southern Pacific Island, Mrs Coates can expect a life filled with many personal appearances, lectures and interviews during the next two years. Her title is based on her merits as wife, mother, homemaker, community citizen and personality.”

Well before social media Joan Coates was possibly Gisborne's first "influencer'. Throughout the 1960s she was in demand and on call as the celebrity guest at fashion parades and fund raising functions.

But life was not as perfect as it appeared and when her marriage ended a few years later Joan left Stout Street to live in a rented house in Wairere Road with daughter Tessa.

Around 1974 Joan bought a small cottage in Douglas Street. Over the year's the old beach bach was renovated and improved and Joan established a lovely cottage garden in the backyard which has often been included in local garden tours. Here she has lived as a popular personality of the Okitu community until the present day.

In the early years as an independent woman – with Tessa at boarding school and later away working and travelling overseas – Joan first worked for Hammon Jewellers and later as a salesperson for Guy and Dunsmore Sports.

With an active interest in tennis, golf, badminton and trout fishing she became sought after for advise and information on sporting equipment and sport in general.

Her community work also continued. She was a committee member and then chairperson of the Heni Materoa Children’s Home through the ‘60s and ‘70s, a founding committee member of the Gisborne Business and Professional Women’s Club, also a committee member of the Royal Overseas League.

She was on the original organising committee to raise funds to build the Gisborne squash courts, a long-serving committee member and is still currently the patron of the Poverty Bay Golf Club.

She has been a volunteer at the Wainui Surf Club for decades, a helper at the Gisborne Public Relations office in its day, a volunteer with Palliative Care, Keep Gisborne Beautiful and Eastwoodhill Arboretum.

She has worked as a volunteer gardener at Eastwoodhill for 20 years, she gardens and maintains an adopted spot on the State Highway at Okitu – also at retirement homes, the Poverty Bay Golf Club and for years has opened her own garden for public viewing to assist fund raising ventures.

A bite from a white-tail spider a few years ago has left one of her hands slightly deformed which caused her to give up golf and restricts her gardening activities.

Through the years of the ‘70s and ‘80s she socialised with a great group of lady friends – who were all characters of the Okitu neighbourhood – Joy Low, Jean Schroder, Gloria Harrison, Nelly Lloyd, Kate Hitchings – spending hours at the beach in the summer and long evenings dining and playing cards together.

Joan is now the last woman standing of this group of local identities. Today she continues to garden as much as she can, keeps in touch with her children and her grand-children – and is lucky to have son Richard and daughter Tess still living at Wainui.

Until just recently she would jump in her car at short notice and drive to Blenheim to visit son Graham, an expert consultant on the farming and marketing of salmon, who is now partnered with winemaker Jane Hunter. Son Michael occasionally visits from England.

Yes – Joan Coates is an icon of Gisborne and certainly a loved elder of the Okitu and Wainui communities. A true celebrity in our midst.

Gisborne’s most photographed woman of the 1960s Mrs New Zealand Joan Coates with two year old daughter Tessa pose in their Stout Street garden for the 1963 April cover of Photo News.

 

 

Joan Coates photographed by the writer almost 50 years after her reign as Mrs New Zealand. Well into her 80s she remained a woman of style and stature.